As a professional, vegan, cruelty free hair and makeup artist, I feel very strongly about sharing the knowledge I have accumulated over the years, not only about choosing ethical, vegan and cruelty free brands, but also information on how to protect yourself from harm as well; e.g. how to steer clear of highly synthetic, toxic ingredients commonly found in cosmetic and hairstyling products.

I believe we need to not only protect animals from suffering, but ourselves as well. Our skin is our biggest organ and what we apply to it matters!

I have spent countless hours researching and writing about these topics for my natural health and safety blog livingsafe.com.au , including numerous articles on how to ensure that the cosmetics and personal care products you choose to buy are honestly and ethically cruelty free, and not just by unscrupulous companies jumping on the increasingly popular, “cruelty free marketing bandwagon”.

In Australia companies can easily get away with claiming and even labelling their products as “cruelty free”, and “not tested on animals”, etc… No governing body is checking into these misleading claims and animal logos slapped on pack, rather it is only recommended they don’t used these claims unless factual. This is why it is so important to support and choose to use products by brands that have put the time and seriously huge effort in, to show they have checked into the ingredients used to make their products. And… this is why the brands in my kit are either from brands formerly listed and accredited by Choose Cruelty Free and now since, June 1st 2021, when Choose Cruelty Free officially merged into the global non profit organisation Cruelty Free International, by brands approved under the Leaping Bunny Programme.

Below I have shared with you links to some of the articles I have written for LivingSafe.com.au that address the above topics and I hope you find them helpful.

Cheers,

Nicole